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Post by 8o on Mar 28, 2007 22:20:52 GMT 1
Not a member but as a regular supporter of 30+ years and season ticket holder for 12, I may be allowed an opinion? I applaud 90-odd percent of the progress being made in the club at the moment, but the new badge is shockingly bad. It's bland and irrelevant IMO. Salop has nothing to do with lions (or Shrews either come to that); the club, town and county badge is the Loggerheads. Three 'beasts' heads. Not lions. Not Chelsea/Milwall/confectionery/Microsoft clipart. The fact that the Lenny version looks twice as good says it all. My personal response is that I'll carry on buying my season ticket, but I wouldn't want to buy any other merchandise with that thing on it, including shirts, as I find it faintly embarrassing. Just as Blue and Amber is part of our unique identity, so is the Loggerheads. Loads of other sports clubs/organisations have lions; now we're just one of the crowd, no matter how many checks it's passed. Shame.
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Post by monkeechicken on Mar 28, 2007 22:52:49 GMT 1
I prefer this and at least its not clip art That I like. Far better than the actual version and far more relevant to SHREWsbury! It also looks quite original, unlike the lion, which several clubs use. shrewsbury has nothing to do with a shrew. good job you dont live in c ockfosters.
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the Mayor of Cockermouth
Guest
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Post by the Mayor of Cockermouth on Mar 28, 2007 22:58:27 GMT 1
I wish our badge only had a lion on it
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Post by thepottedshrew on Mar 28, 2007 22:58:49 GMT 1
That I like. Far better than the actual version and far more relevant to SHREWsbury! It also looks quite original, unlike the lion, which several clubs use. shrewsbury has nothing to do with a shrew. good job you dont live in c ockfosters. I've seen a few cocks wearing the Town shirt in the past Monkee, but never with it embalzoned on the front....may work though!
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Post by OhDear on Mar 28, 2007 23:08:58 GMT 1
This is the most appalling p**s take ever, the club have probably accepted in good faith the design of this badge but now that the origin of the image has been outed, i really do think the club should act before its too late, get somebody to drw an original loggerhead for this badge, that we have the copywrite, the club retains its tradition and us fans dont become the laughing stock of the entire football community.
Mr Wellbeloved - Please act now to redeem the situation, it may be slightly embarassing to retract the design and get a loggerhead to replace the fluffy lion, but that will pale into comparison the embaresment every fan will have to endure when wearing a clip art lion for the next 100 years - The chants from the away terraces doesn't bear thinking about.
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Steve
Midland League Division One
Posts: 389
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Post by Steve on Mar 28, 2007 23:08:59 GMT 1
That I like. Far better than the actual version and far more relevant to SHREWsbury! It also looks quite original, unlike the lion, which several clubs use. shrewsbury has nothing to do with a shrew. and how many leopards/lions do you see strolling around suburban Shropshire! At least a Shrew will instantly make people think of Shrewsbury, which from a commercial point of view is the most important thing.
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Post by mikeinsheff on Mar 28, 2007 23:35:56 GMT 1
new meadow song - is it `no-one likes us` or ` one man went to mow`? confused, of cairo-ski
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Post by Browny on Mar 28, 2007 23:44:27 GMT 1
we sjould do away with the clipart lion, FORCE the club to listen
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Deleted
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Post by Deleted on Mar 28, 2007 23:54:54 GMT 1
I don't mind the idea of a lion (though what it's got to do with Shrewsbury I don't know) but I don't like the fact someone has been far to lazy to create their own picture and have instead decided to rip off a clipart image.
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Post by monkeechicken on Mar 29, 2007 0:32:13 GMT 1
Link------> 1 Link------> 2 lions and leopards, who knows? but these guys should and they mention both.
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Post by Brum Shrew on Mar 29, 2007 3:51:32 GMT 1
God damn, this is a pretty awfull situation. Put simply this badge is going to make us look amateurish at best and a laughing stock at worst. It certainly seems that the club have been taken for a ride. How anyone can argue that that's worth the money the club have allegedly thrown at it is beyond me. Even the circle around the edge is wrong. The STFC thing really annoys me. Why couldn't he have just put Shrewsbury Town FC around the top and the 1886 at the bottom? It looks so crap when you put it next to the Loggerheads badge it's unreal.
I think we need to know
a) who this "top" designer is
b) exactly how much of the club's money has been spent
and
c) whether or not we can get a refund.
I hate to say this but I've got a sneaking suspicion that, in the light of the loggerheads situation, Roland and his mates made that logo and tried to pass it off as the work of a "top designer" in order to save a few bob, knowing full well that people would only accept the badge change if we were told that it would aid the development of our "brand" and that the decision would be supported vocally by the usual yes men who vociferously accuse any dissenting voices of not having the club's best interests at heart or not being a "real fan".
At the moment, it looks to me like a half baked attempt to squeeze a few quid more out of merchandizing profits next year? Surely the sensible thing to do would have been to try and get the relevant Shropshire government authorities on side and do a deal regarding the use of the Loggerheads badge? If the club really is moving into this new era we hear so much about, then any local governing bodies would be mad not to want a part of it, wouldn't they? Surely the association of the Loggerheads with a dynamic club like ours could only be beneficial for both parties?
That said, I sincerely hope somebody can prove me wrong by providing the details of the designer.
Either way, we need answers. Either the board or a lazy designer have got a lot of explaining to do.
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Post by Brum SHrew on Mar 29, 2007 4:11:25 GMT 1
According to the club website, the designer is expert Tony Brooks of Shrewsbury based Brooks Design, who has worked on corporate indentities for a great number of blue chip companies.
A quick google search of Brook Designs Shrewsbury or Tony Brooks Shrewsbury or any such combination turns up an address and a couple of listings for the place but, bizarrely, no website (unless I'm missing something)
Is it naive of me to expect an expert graphic designer who's worked on corporate identities for a great many blue chip companies to have his own website?
At this point I feel I should point out that I don't wish to cast aspersions on Mr Brooks or his business. However, I would be interested to hear from them regarding their take on this situation.
Anyone else out there used or come across this company before?
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Post by 8o on Mar 29, 2007 7:45:10 GMT 1
and how many leopards/lions do you see strolling around suburban Shropshire! At least a Shrew will instantly make people think of Shrewsbury, which from a commercial point of view is the most important thing. From a commercial point of view surely the most important thing is for the fans who buy the merchandise to be happy with the design?
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Post by bristolloggerheads on Mar 29, 2007 8:52:54 GMT 1
And who exactly will be buying merchandise with this on and where is the market research?
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Post by Mike Claridge on Mar 29, 2007 9:37:30 GMT 1
Fight your corner on this one. Someone has presumably laughed all the way to the bank after " designing" that. Surely the Loggerheads design IS Shrewsbury and worth fighting for. It's nearly as big a rip off as when Andy Shaw nicked the Rushden & Diamonds badge:
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Steve
Midland League Division One
Posts: 389
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Post by Steve on Mar 29, 2007 9:40:07 GMT 1
and how many leopards/lions do you see strolling around suburban Shropshire! At least a Shrew will instantly make people think of Shrewsbury, which from a commercial point of view is the most important thing. From a commercial point of view surely the most important thing is for the fans who buy the merchandise to be happy with the design? In 99% of businesses, yes, but with the captive audience that football clubs benefit from they could probably take a pile of dog turds, paint them blue and amber and write STFC across the front, and then sell them for a fiver a piece in the clubshop! It's almost guaranteed that people who don't like the badge will buy something with it on, so whilst it's an important consideration, I wouldn't think of it as the most crucial factor. Creating a brand identity that doesn't make people think 'Chelsea rip-off' should be more important.
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Birdbath
Midland League Division Two
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Post by Birdbath on Mar 29, 2007 10:18:54 GMT 1
Agree 100% with 8o. Fantastic way to alienate longstanding supporters who will not buy the merchandise on principal. If this gets the go ahead, I'll give it one season before they change back to the loggers.
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Post by texmexshrew on Mar 29, 2007 10:24:28 GMT 1
I've given myself a little time to digest this new corporate image of the club I love before commenting, and my first impression still stands. Millwall. It doesnt 'feel' Shrewsbury Town F.C. I accept that the thinking behind this is to give the club its own unique identity, however, it does look very generic, very bland. Its very similar to the style of a US sporting franchise logo, not a club with a real history & community standing.
Take away the Shrewsbury Town wording, and could you associate it with STFC?
It will take time for fans to adopt this fully, and for it to become part of STFC. I guess that is part of the process and tough decision the club made in going ahead with the change.
I can see fully the sceptisism regarding the origins of the finished design. Its hard to deny, and as has been demonstrated on here by many posters who are not "top designers", it is an image which is easily achieved using basic tools available on most home PC's.
Just how much time did the expert put into this? How much was he paid for this?
Has any new merchandise been realsed at this time? It would have been a great time to do this, to capture/guage the initial reaction of the paying punter on the gate rather than wait weeks/months for suppliers to be onboard & producing the goods where the impact may be lost over time.
Not convinced.
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Post by Salop_Ian on Mar 29, 2007 10:29:43 GMT 1
Wouldn’t it be bizarre if you had people boycotting official merchandise because they didn’t like the new badge and buying unofficial merchandise instead because it used the old non-trade marked badge.
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Post by The Shropshire Tenor on Mar 29, 2007 10:38:17 GMT 1
It's not too late to retrieve the situation.
As others have suggested, an heraldic leopard head could replace the lion - this could be drawn from scratch and would therefore be unique to STFC.
It would also hark back to the history of the town of Shrewsbury and not remind us of others clubs badges.
My nephhew is a graphic designer and can knock up something in an hour at no charge.
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Post by Browny on Mar 29, 2007 11:13:28 GMT 1
Yes but everyone is just talkin about the situtaution and not doing anything about it, i think im going to write to the shroppy star
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Post by El Huracán!!!! on Mar 29, 2007 11:17:01 GMT 1
Jesus calm down Ian, I think you need to take an hour of the computer and chill out....
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Post by Browny on Mar 29, 2007 11:18:56 GMT 1
yes good idea i do seem to be a little tense over the situation,
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Post by El Huracán!!!! on Mar 29, 2007 11:34:39 GMT 1
hahahahah sorry to stir it further But if you type in google images search "clipart circle badge" you get the following as the first responce!!!
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Post by 8o on Mar 29, 2007 12:47:39 GMT 1
It's almost guaranteed that people who don't like the badge will buy something with it on You may be right, I don't know, but new season ticket apart, I feel I won't. I may be in a minority, but had we continued with the old badge (or a variant thereof) there would have been no issue for anyone at all. I know some people genuinely like the new badge, but did anyone dislike the old one? Did anyone out there actually hanker after change? (Genuine question, btw.) I agree with IRJBA - I'm far more likely to buy a 'nostalgia' shirt with the loggerheads on.
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Post by Mansfield Visitor on Mar 29, 2007 12:48:12 GMT 1
Just as Blue and Amber is part of our unique identity, so is the Loggerheads. You need to do a little bit of research, fella.
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Deleted
Deleted Member
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Post by Deleted on Mar 29, 2007 12:55:07 GMT 1
What I don't understand is why the club didn't consult the fans before deciding on the new badge. I'd have thought this would have been an ideal opportunity to have a competition for the fans to send in their own designs, which could then have been voted upon. At least then if the winning drawing was crap then we'd have ourselves to blame and not a clip art using 'expert'.
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Post by Browny on Mar 29, 2007 12:56:26 GMT 1
yes mate this is what i have been saying
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LufbraSalop
Midland League Division One
. [H:3]
Posts: 468
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Post by LufbraSalop on Mar 29, 2007 13:18:08 GMT 1
What I don't understand is why the club didn't consult the fans before deciding on the new badge. I'd have thought this would have been an ideal opportunity to have a competition for the fans to send in their own designs, which could then have been voted upon. At least then if the winning drawing was cr@p then we'd have ourselves to blame and not a clip art using 'expert'. Craig, have you actually read what Steve put on the website? If you have a competition what’s the point? you've released your potential designs into the public domain before you've copyrighted them. Any tom, dick or harry can then beat the club to the copyright of the chosen design!
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Post by ianwhit on Mar 29, 2007 13:20:18 GMT 1
What I don't understand is why the club didn't consult the fans before deciding on the new badge. I'd have thought this would have been an ideal opportunity to have a competition for the fans to send in their own designs, which could then have been voted upon. At least then if the winning drawing was cr@p then we'd have ourselves to blame and not a clip art using 'expert'. Craig, have you actually read what Steve put on the website? If you have a competition what’s the point? you've released your potential designs into the public domain before you've copyrighted them. Any tom, dick or harry can then beat the club to the copyright of the chosen design! not one word of it by the look
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